Giving Special Section: Asking for Money? Compliment the Donor, Not Your Organization

Professional fund-raisers describe how they use language that appeals to a donor’s sense of self, words like “kind” and “fair,” to inspire generous giving.

Giving Special Section: Asking for Money? Compliment the Donor, Not Your Organization

Giving Special Section: Asking for Money? Compliment the Donor, Not Your Organization

Professional fund-raisers describe how they use language that appeals to a donor’s sense of self, words like “kind” and “fair,” to inspire generous giving.

Giving Special Section: Asking for Money? Compliment the Donor, Not Your Organization